Archive for May, 2020

Google’s latest experiment encourages social distancing through AR

Several months into this pandemic, you can no doubt already eyeball six feet/two meters with the best of them. But if you’re still having trouble — and happen to have an Android device handy — Google’s got you covered, I guess. The latest project out of the company’s Experiments With Google collection, Sodar is a simple browser-based app that uses WebXR to offer a mobile augmented reality social distance. Visiting the site in Chrome on an Android handset will bring up the app. From there you’ll need to point your camera at the ground and move it around as the device recognizes the plane with a matrix of dots. Sodar – use WebXR to help visualise social distancing guidelines in your environment. Using Sodar on supported mobile devices, create an augmented reality two meter radius ring around you. #hacktohelp https://t.co/Bu78QrEN9f pic.twitter.com/kufatNFDQk — Experiments with Google (@ExpWithGoogle) May 28, 2020 Move it up, and you’ll get a visual perimeter of two meters (that’s 6.6 feet for us imperial unit loving Americans) — the CDC-recommended length to help curb the spread of COVID-19. The organization also handily lists it as “about two arms’ length. The app is probably more clever than it is useful at this point. Perhaps some day in the future, if smart glasses ever really take off. A big if, of course.  Meantime, holding a phone up to make sure you’re a proper distance away from your fellow human/disease vector is a bit less practical than good old fashioned common sense.

Facebook takes on Twitter with Venue, a ‘second screen’ companion for live events

Facebook’s R&D group, NPE Team, is launching a new app for engaging fellow fans around live events, Venue. This is the third new app to launch just this week from Facebook’s internal team focused on experimenting with new concepts in social networking. With Venue, the company aims to offer a digital companion for live events, starting with this Sunday’s NASCAR race. The new app appears to be a challenge to Twitter, which today serves as the de facto “second screen” for commenting on live events and engaging with fellow fans. On Twitter, fans often use hashtags to add their commentary to live events that can range from TV show premieres to sports competitions to major political happenings, like live-streamed congressional hearings or the “State of the Union” presidential address, for example. Twitter’s in-house curation team also rounds up the highlights from major events (e.g.), which are quick summaries featuring notable tweets, video clips, photos, comments and more about an event or related news story. While there are some similarities with Twitter, Facebook’s Venue takes a different approach to the second screen. Instead of having everyone viewing the event constantly chiming in with their own thoughts and reactions, the commentators for a given event hosted in Venue will only include well-known personalities — like journalists, current or former athletes, or aspiring “fan-analysts.” The latter could include popular social media personalities, for example. These commentators will provide their own takes on the event and pose interactive questions and polls for those watching. The event host may also open up short, constrained chats around specific moments during the event — but fan commentary isn’t the main focus of the app. In addition, fans don’t stay glued to their phone during the entire event when using Venue. Instead, the app sends out a notification to users when there’s a new “moment” available in the app. These “moments” aren’t like Twitter’s summaries. They’re one of the short, digital opportunities where fans can participate. Facebook will first test Venue with NASCAR’s Food City presents the Supermarket Heroes 500 race on Sunday, May 31, 2020. Social media personality, nascarcasm, will host the in-app “venue.” Future NASCAR races will also be hosted in Venue, with commentators including nascarcasm, FOX Sports NASCAR reporter Alan Cavanna, and NASCAR driver Landon Cassill. “As NASCAR makes its return to action over the coming weeks, Venue will provide users with a unique and exciting way to connect with fellow race fans from around the globe – all from the safety and comfort of their own homes,” said Tim Clark, NASCAR SVP and Chief Digital Officer, in a statement. “NASCAR was built on innovation, and we couldn’t be more excited to help a great partner like Facebook’s New Product Experimentation team innovate around new platforms,” he added. Facebook believes the new app will give viewers the chance to better engage with live events and fellow fans. “Live broadcasts still offer the rare opportunity for millions of people to consume content simultaneously,” Facebook explained in its announcement. […]