Amazon Had Mixed Success With Prime Day – Strong Sales, But Consumer Backlash Could Linger

amazonprimeday Amazon scored big sales with Prime Day, its first-ever attempt to create its own sales holiday to rival the post-Thanksgiving sales bump that includes Black Friday and Cyber Monday. The company reported that its Prime Day sales were actually bigger than Black Friday sales, even though they were limited to Prime members. But where Amazon failed was in capturing social buzz from consumers as well… Read More

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