Amazon Turns Its Boxes Into Ads With First-Of-Its-Kind Marketing Deal For “Minions” Movie

Screen Shot 2015-06-02 at 5.19.30 PM Forget billboards or magazine ads. If an advertiser wants to put its brand in front of a big audience today, you may as well slap that ad on an Amazon shipping box. Or, at least, that’s the mindset behind the new partnership between Universal Pictures and Illumination Entertainment and Amazon. The retailer has begun to ship customer orders in bright yellow delivery boxes featuring… Read More

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