Apple Music’s Strategy Is No-Paywall Premieres, Not Exclusives

apple-music-vault The idea of Apple Music struck fear in the hearts of listeners like me. The company had enough money to buy exclusives that could fracture and balkanize the world’s music catalog. The problem with exclusives on services like Tidal or Spotify is that only the tiny percentage of people who pay for their subscriptions can hear these songs when they want. It could have been the same… Read More

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