Apple Watch Ad Philosophy

Screen Shot 2015-04-24 at 6.17.07 AM Three new Apple Watch ads are hitting today and they stray far from the ascetic materials-oriented introduction spot. All three focus on showing the Watch integrating into regular human life rather than floating on an endless sea of white. These spots emphasize things I’ve noticed about the Watch so far, namely that it’s going to work best when it organically insinuates itself… Read More

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