Fender Goes Digital So You Don’t Quit Guitar

shutterstock_171708257 Ninety percent of people trying to learn guitar quit in the first year. That’s a big problem for the musical instrument industry, but also a big opportunity for one of the top guitar makers — Fender. If Fender can use digital tools like a new tuner app it’s building to keep musicians engaged, it stands to sell them a lot more guitars, amplifiers and more over their lifetime. Read More

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