Google Launches Easier-To-Use App Install Analytics For Android Developers

DSC00003 Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with partners like inMobi and Millennial Media to set up an open tracking system that allows developers to track the success of their app install ads and the lifetime value of the users they acquired… Read More

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