Google Studies How Much Interstitials Suck On Mobile

Google+ app How much do mobile users hate interstitial screens blocking their mobile browsing by urging them to down the native app instead? An overwhelming amount, judging by a study conducted by Google in July last year. Well, that and common sense when you think about the contrast between the aim of mobile computing (speed, convenience) and the point of interstitials (slow, distract). Read More

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