Google Targets Intent With Email, YouTube And Search Matching And Universal App Campaigns

target / bullseye / dartboard As Ad Week rolls into New York, the tech giants are rolling out their ad product news. Today Google announced new products that move it further into Facebook-style targeting territory, with a new product called Customer Match that will let advertisers upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. Google is also ramping up its game in app… Read More

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