As Ad Week rolls into New York, the tech giants are rolling out their ad product news. Today Google announced new products that move it further into Facebook-style targeting territory, with a new product called Customer Match that will let advertisers upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. Google is also ramping up its game in app… Read More
Google Targets Intent With Email, YouTube And Search Matching And Universal App Campaigns
September 28th, 2015 John Anderson