Keurig CEO Blames Coffee Pod DRM For Falling Sales

coffee In what amounts to a win for the anti-DRM crowd, Keurig CEO Brian Kelley said the 23% drop in sales came from his move to prevent coffee lovers from using unofficial K-Cups in its 2.0 machines. After the company’s patent on the K-Cup expired, the company added a lock to its new machines to prevent the use of refillable cups and cups from outside manufacturers. Users also filed a… Read More

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