In what amounts to a win for the anti-DRM crowd, Keurig CEO Brian Kelley said the 23% drop in sales came from his move to prevent coffee lovers from using unofficial K-Cups in its 2.0 machines. After the company’s patent on the K-Cup expired, the company added a lock to its new machines to prevent the use of refillable cups and cups from outside manufacturers. Users also filed a… Read More
Keurig CEO Blames Coffee Pod DRM For Falling Sales
May 8th, 2015 
Larry V. Jenkins 
Posted in Computer Technology 
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