Live Video Is The New Clickbait

8472724456_4a52ebf1b4_k The arms race for eyeballs online has a new weapon: live video streaming, a la Meerkat and Periscope. This type of content is innately ephemeral. Blink and you’ll miss the stream. It absolutely demands you break away and gawp RIGHT NOW. It monopolizes your attention given its fleeting duration. Read More

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