Mercedes prices its all-electric EQC SUV at $67,900

The Mercedes-Benz EQC 400 4MATIC, the German automaker’s first all-electric vehicle under its new EQ brand, will start at $67,900 when it arrives in the U.S. early next year.

Mercedes-Benz announced the price of the EQC 400 Wednesday at the LA Auto Show. The price, which doesn’t account for the $7,500 federal tax credit, is notable because it’s below competitors like the Jaguar I-Pace, Audi e-tron and Tesla Model X.

It’s been a year since Mercedes-Benz unveiled the EQC, an all-electric SUV that kicked off the automaker’s plans to invest more than $12 billion to produce a line of battery-powered models under its new EQ brand. And in March, TechCrunch got a brief ride in the SUV in Austin during SXSW. In short, information about the vehicle has been out there. But the price has not.

The Mercedes EQC has a new drive system with compact dual electric drivetrains at each axle, which together generate 402 horsepower and 561 pound-feet of torque. The EQC can travel from 0 to 60 miles per hour in 4.8 seconds.

Mercedes has configured the vehicle motors to handle different aspects of the driving. The front electric motor is optimized for efficiency in the low to medium load range, while the rear motor is designed to create a sporty driving experience.

The vehicle’s 80 kilowatt-hour battery has an estimated range of around 200 miles, Mercedes-Benz has said in the past. The company didn’t provide updated numbers. The battery has standard DC fast-charging that can reach an 80% charge in 40 minutes.

The EQC will come standard with the company’s new MBUX infotainment system, which is already in the A-Class. The infotainment system has put an emphasis on voice assistant technology and navigation, which will be critical for new EV converts worried about locating charging stations. EQ-optimized navigation, driving modes, charging current and departure time also can be controlled and set via MBUX, the company said.

MBUX will recommend the shortest amount of time needed to get to a destination and uses online services to find available DC fast charging stations to use if the operating range is insufficient. Mercedes-Benz customers can also find charging stations via the Mercedes me Charge card, the Mercedes me App or directly from the car.

The onboard charger makes the most from available external power, with the battery able to recharge from 10% to 80% in just 40 minutes.

The EQC will be available in three tiers at launch: progressive, premium and advanced. The progressive and premium tiers will offer two curated paint and upholstery options, while three selections will be available for the more expensive advanced tier.

The entry-level progressive trim will come standard with MBUX, two 10.25-inch digital displays with touchscreen, advanced driver assistance system features like active brake assist with autonomous emergency braking and LED headlamps with adaptive high-beam assist.

Production of the EQC started this year at the Mercedes-Benz plant in Bremen.

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