Snapchat’s Ingenious Plan To Sell Selfie Lenses, But Make Advertisers Pay

black background Imagine the Snapchat selfie Lens above branded with Iron Man 4. How much would Marvel pay to let Snapchatters Iron Man themselves and send these pics and videos to friends the weekend the movie opens? Apparently as much as $750,000 for one peak day like a holiday, according to a report of an upcoming new Snapchat ad format from the Financial Times. And imagine how much more Marvel would pay… Read More

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