The abyss of analytics

 I want to talk about a mistake I see client after client making. (I work at a tech consultancy. We have a lot of clients. Not all of them make this mistake! …But many do.) That mistake is to obsess over analytics data, without any strategy; to assume that all that needs to be done is to gather as much data as possible, and then this data will magically become knowledge, and knowledge… Read More

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