The Attention Economy And The War Over Measurement

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The Attention Economy And The War Over Measurement

December 2nd, 2015

John Anderson

hitcounter Content that gets delivered digitally should be measured digitally. This sounds obvious, but it’s not that easy: Ad blockers, infinite scroll design and auto-load/auto-play videos all make it harder than ever to determine what has actually been viewed and what has successfully captured the consumer’s attention. Read More