The Future For Artists And Celebrities (And YouTubers) Is Direct Intimacy

shutterstock_140061253 The most-watched Game of Thrones episode ever, this past season’s finale, had 8.11 million viewers. Meanwhile, Pentatonix, a musical a capella group on YouTube since 2012, gets 10 million views each week. My point isn’t that these personalities will eventually replace premium content, but rather that YouTubers and independent artists have been commanding comparable audiences to… Read More

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