The streaming wars to come

After years of speculation and hype, major players in Hollywood and Silicon Valley are getting ready to challenge Netflix .

It’s only been a few months since Apple launched TV+, followed quickly by Disney launching Disney+. And there’s more to come this year, with AT&T-owned WarnerMedia preparing to release HBO Max, while NBCUniversal does the same with Peacock.

Even before they’re available to subscribers, these new offerings are shaking up the status quo: As part of their preparation, Hollywood studios are consolidating, and they’re reclaiming key titles like “Friends” and “The Office” from rival platforms.

Netflix, in turn, has been preparing for a world where its old content partners are either unwilling to license key titles, or charging a much higher price when they do — hence the service’s seemingly endless flood of original content, and its exclusive contracts, worth hundreds of millions of dollars, with big-name creators.

Studios don’t have much of a choice here: with declining box office at U.S. movie theaters and declining ratings for traditional TV, audiences are shifting and Hollywood must move with it, or be left behind.

Responses are currently closed, but you can trackback from your own site.

Comments are closed.