Why Decision Science Matters

keychoice Nearly everyone is familiar with the DirecTV commercials in which actor Rob Lowe and NFL quarterbacks Eli Manning and Tony Romo appear as unflattering alter-egos of themselves — “peaked in high school” Rob Lowe, “bad comedian” Eli Manning, “artsy craftsy” Tony Romo, etc. The burgeoning adoption of data science in companies like Uber, Netflix and… Read More

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