Nearly everyone is familiar with the DirecTV commercials in which actor Rob Lowe and NFL quarterbacks Eli Manning and Tony Romo appear as unflattering alter-egos of themselves — “peaked in high school” Rob Lowe, “bad comedian” Eli Manning, “artsy craftsy” Tony Romo, etc. The burgeoning adoption of data science in companies like Uber, Netflix and… Read More
Why Decision Science Matters

