Zyper thinks ‘micro influencers’ are the future of online advertising

 Advocacy marketing — the idea of getting existing customers to talk about your company and its products — is nothing new, but as marketing spend has shifted online, a number of startups have tried to figure out ways of making it more scalable. One such company is Zyper, founded by Amber Atherton, who previously featured in British reality TV show “Made in Chelsea”. Read More

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