Google to introduce increased protections for minors on its platform, including Search, YouTube and more

Weeks after Instagram rolled out increased protections for minors using its app, Google is now doing the same for its suite of services, including Google search, YouTube, YouTube Kids, Google Assistant, and others. The company this morning announced a series of product and policy changes that will allow younger people to stay more private and protected online and others that will limit ad targeting. The changes in Google’s case are even more expansive than those Instagram announced, as they span across an array of Google’s products, instead of being limited to a single app. Though Congress has been pressing Google and other tech companies on the negative impacts their services may have on children, not all changes being made are being required by law, Google says. “While some of these updates directly address upcoming regulations, we’ve gone beyond what’s required by law to protect teens on Google and YouTube,” a Google spokesperson told TechCrunch. “Many of these changes also extend beyond any single current or upcoming regulation. We’re looking at ways to develop consistent product experiences and user controls for kids and teens globally,” they added. In other words, Google is building in some changes based on where it believes the industry is going, rather than where it is right now. On YouTube, Google says it will “gradually” start adjusting the default upload setting to the most private option for users ages 13 to 17 in the weeks ahead, which will limit the visibility of videos only to the the users and those they directly share with, not the wider public. These younger teen users won’t be prevented from changing the setting back to “public,” necessarily, but they will now have to make an explicit and intentional choice when doing so. YouTube will then provide reminders indicating who can see their video, the company notes. YouTube will also turn on its “take a break” and bedtime reminders by default for all users ages 13 to 17 and will turn off autoplay. Again, these changes are related to the default settings  — users can disable the digital well-being features if they choose. YouTube rolls out new tools to help you stop watching On YouTube’s platform for younger children, YouTube Kids, the company will also add an autoplay option, which is turned off autoplay by default so parents will have to decide whether or not they want to use autoplay with their children. The change puts the choice directly in parents’ hands, after complaints from child safety advocates and some members of Congress suggested such an algorithmic feature was problematic. Later, parents will also be able to “lock” their default selection. YouTube will also remove “overly commercial content” from YouTube Kid, in a move that also follows increased pressure from consumer advocacy groups and childhood experts, who have long since argued that YouTube encourages kids to spend money (or rather, beg their parents to do so.) How YouTube will draw the line between acceptable and “overly commercial” content is less clear, but […]

Wix launches a no-code app builder for $200 per month

This morning, Wix announced a new product for business owners called Branded App by Wix, which allows users to develop native apps without writing code. The publicly-traded company provides tools for people and businesses to manage their online presence, but it’s most well-known for its drag-and-drop website builder. Now, the platform is expanding its user-friendly approach by making it possible for anyone to build an app without learning how to code. “Users came to us with the need to create a native app that is branded with their name and logo,” said Ronny Elkayam, SVP of Mobile, App Market & Strategic Products at Wix. “Many of our users are businesses, and businesses have a desire to portray a situation that they are bigger than they are. They want to follow the big businesses that have native apps.” At $200 per month, Branded App by Wix is no small investment; users will also have to pay a yearly $99 fee to be on the App Store, and a one-time $25 fee for Google Play. But according to Wix, native mobile apps can help businesses ultimately drive more sales. For users that already have a Wix website, the app builder can automatically integrate features from their website, making the process more simple. “If you’re a restaurant, and you have your menu configured on your website for online ordering, the same menu is going to show up on the app. You don’t need to configure it. Any purchases or any orders from that menu are going to show up in your dashboard,” Elkayam said. Out of Wix’s 200 million users, 5 million are paid subscribers. For businesses, Wix’s most popular plan is $27 per month for a website, which includes access to e-commerce features. Even users with a free website (which has limited capabilities and is emblazoned with the Wix logo) can create an app — Branded App by Wix is a new product, not an additional feature for existing subscribers. Business owners can customize their app’s icon, layout, and content, including product pages, booking services, forums and groups, chat functions, blogs, push notifications, and more. Wix will automatically update users’ apps to remain compatible with the latest versions of iOS and Android. A competitor in the no-code app building space, Bubble charges between $29 and $529 per month, with a free plan for users to learn how to use the product and develop their app. But Bubble’s offerings are web-based, while Wix’s apps are native, which means they can be downloaded from the App Store and Google Play. In 2020, Wix had 31 million new users — Elkayam said that Wix’s growth increased under the conditions of the coronavirus pandemic. The company will announce its Q2 earnings tomorrow, but in Q1, the company had $304 million in revenue, up 41% year-over-year. After beta testing with hundreds of users, Branded App by Wix is now available to all users. Those who sign up during the temporary “presale” will get the product for 50% […]

Demand Curve: Questions you need to answer in your paid search ads

Stewart Hillhouse Contributor Share on Twitter Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand Curve: 7 ad types that increase click-through rates Demand Curve: Email marketing tactics that convert subscribers into customers Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click. We’ve tested thousands of paid search ads at Demand Curve and through our agency Bell Curve. This post breaks down 14 questions your paid search ads should answer to ensure you’re only paying for the highest-intent shoppers. Question 1: “What’s in it for me?” An important distinction between paid search and organic search is that paid ads are an interruption. Users of search engines are simply looking for an answer to their question. The people who see your ads don’t owe you anything. Just because you’re paying to have your ad show up first doesn’t mean they’re going to pay attention to it. To generate genuine interest in your paid ads, reframe your offer as a favor. You can do this in two ways: Describe the features of your product as the solution to your customers’ problem. Emphasize the outcome your customer seeks. For example, reframing free delivery as an extra convenience makes the offer that much more attractive. Use ad extensions by listing additional benefits in the description of the page. For example, including “customized plans” in the pricing extension page signals to your customer that they’ll have control over the cost. This will help to attract the curiosity of even the most cost-conscious buyers. Image Credits: Demand Curve Question 2: “Why should I buy now?” Approximately 80% of e-commerce shopping carts are abandoned, mostly because shoppers don’t feel any urgency to complete the transaction. Online shoppers aren’t in any rush, as the internet is open 24/7 and inventory feels unlimited. Use ad copy that bridges the gap between their problem and your solution. The easiest way to create that curiosity bridge is by asking a question. To answer the question, “Why should I buy now?”, you’re going to have to create an incentive to get them to take action now.

Unmuted founder Max van den Ingh on success beyond the metrics

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. This is where Unmuted comes in. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing. Before starting Unmuted, Max van den Ingh was head of growth and product at MisterGreen, an electric vehicle leasing company, and he also served as head of growth marketing at ShopPop, a chat-based marketing platform. Van den Ingh, who also serves as a guest lecturer at Nyenrode Business University, was recommended to TechCrunch through the TechCrunch Experts project. We’re currently on the lookout for top-tier growth marketers that you can recommend to other startups. If you know of one, let us know by filling out this quick survey. Van den Ingh spoke with us about his “modern” approach to marketing, setting realistic goals, how startups had to shift during the pandemic and more. Editor’s note: This interview has been edited for length and clarity. You call Unmuted a “modern” growth marketing agency. What do you do that makes your approach to marketing modern? The way we help our clients is fundamentally different from how most traditional marketing agencies operate. At Unmuted, our clients don’t come to us to have their ideas executed; they come to us for our process. In a way, we’ve productized a growth marketing process that generates ideas for our clients. They find immense value in that process. Depending on the customer’s team size and resources, we either guide them during execution or execute autonomously and report back. This process-based service model is, in our opinion, the only way to grow a business in a sustainable way. “The way we help our clients is fundamentally different from how most traditional marketing agencies operate. “ In a practical sense, this is what that process boils down to: We take all that we’ve learned from fast-growing companies and apply these principles to our clients’ businesses. Typically we focus on what we call “innovative companies” — whether that’s because they have a SaaS offering or they’re an innovator within a traditional industry doesn’t really matter. The process we’ve designed works for B2B startups, scaleups and SMBs. That last category can benefit greatly from the way we work. Our role, then, is threefold: We come up with strategies that we carry out by experimenting with several proven marketing tactics based on our extensive in-house knowledge and experience. This relieves our clients’ marketing teams of potentially stifling tunnel vision. Our growth program typically unfolds in three stages as well, which we call the Foundation, Acceleration and Transformation stages. In the Foundation stage, we set up the fundamentals based on an extensive audit of the client’s business, and start out with our […]

5 advanced-ish SEO tactics to win in 2021

Mark Spera Contributor Share on Twitter Mark Spera is the head of growth marketing at Minted. He’s the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. More posts by this contributor 5 companies doing growth marketing right In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites. Big sites have increased their search traffic by 28% year over year, according to GrowthBar’s organic search data on the 100 most visited sites. Why? Large sites such as Wikipedia, LinkedIn, Pinterest, Amazon, Home Depot and Target have something the rest of us don’t — they’ve got years of built-up Google trust signals. Start with best practices like making incredible content and securing backlinks to your best web pages, but also be willing to think a bit outside the box. I’d contend that Google favors large sites more than ever before — and it’s a trend that doesn’t seem to be slowing down. After all, Google exists to deliver the best search experience to users. Bad search results would be a death sentence for their business, since Googlers would flock to alternatives like DuckDuckGo and Bing. Especially today, where distrust of the media is at an all-time high, Google can’t risk its reputation by surfacing bad search results, so I think their algorithm errs on the side of caution. It’s simply safer for their business to surface household names at the top of the search engine results page, particularly in ultrasensitive your money, your life categories. John Mueller, Google’s SEO mouthpiece, practically settled the debate that older sites are preferred by the algorithm when he said, ” … freshness is always an interesting one because it’s something that we don’t always use. Because sometimes it makes sense to show people content that has been established (SEJ).” So, how can you hope to compete if you’re deploying an SEO strategy on one of the billions of smaller sites? Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. Of course, you should start with best practices like making incredible content and securing backlinks to your best web pages, but you should also be willing to think a bit outside the box. The cards aren’t in your favor, so you need to be even more strategic than the big guys. This means executing on some cutting-edge hacks to increase your SEO throughput and capitalize on some of the arbitrage still left in organic search. I call these five tactics “advanced-ish,” because none of them are complicated, but all of them are supremely important for search marketers in 2021. Scaling your time with content generators Businesses spent over $300 billion on content marketing last year. That’s in part because creating new content is the most straightforward way to draw in organic search traffic. Whether you’ve got a mature site or you’re […]

What is Blockchain: Everything You Need to Know (2022)

April 18th, 2022 John Anderson No Comments »
What is Blockchain


If you want to pay online, you need to register an account and provide credit card information. If you don’t have a credit card, you can pay with bank transfer. With the rise of cryptocurrencies, these methods may become obsolete.

Imagine a world in which you can do transactions and many other things without having to give your personal information. A world in which you don’t need to rely on banks or governments anymore. Sounds amazing, right? That’s exactly what blockchain technology allows us to do.

It’s like your computer’s hard drive. blockchain is a technology that lets you store data in digital blocks, which are connected together like links in a chain. 

Blockchain technology was originally invented in 1991 by two mathematicians, Stuart Haber and W. Scot Stornetta. They first proposed the system to ensure that timestamps could not be tampered with.

A few years later, in 1998, software developer Nick Szabo proposed using a similar kind of technology to secure a digital payments system he called “Bit Gold.” However, this innovation was not adopted until Satoshi Nakamoto claimed to have invented the first Blockchain and Bitcoin.

So, What is Blockchain?

A blockchain is a distributed database shared between the nodes of a computer network. It saves information in digital format. Many people first heard of blockchain technology when they started to look up information about bitcoin.

Blockchain is used in cryptocurrency systems to ensure secure, decentralized records of transactions.

Blockchain allowed people to guarantee the fidelity and security of a record of data without the need for a third party to ensure accuracy.

To understand how a blockchain works, Consider these basic steps:

  • Blockchain collects information in “blocks”.
  • A block has a storage capacity, and once it’s used up, it can be closed and linked to a previously served block.
  • Blocks form chains, which are called “Blockchains.”
  • More information will be added to the block with the most content until its capacity is full. The process repeats itself.
  • Each block in the chain has an exact timestamp and can’t be changed.

Let’s get to know more about the blockchain.

How does blockchain work?

Blockchain records digital information and distributes it across the network without changing it. The information is distributed among many users and stored in an immutable, permanent ledger that can’t be changed or destroyed. That’s why blockchain is also called “Distributed Ledger Technology” or DLT.

Here’s how it works:

  • Someone or a computer will transacts
  • The transaction is transmitted throughout the network.
  • A network of computers can confirm the transaction.
  • When it is confirmed a transaction is added to a block
  • The blocks are linked together to create a history.

And that’s the beauty of it! The process may seem complicated, but it’s done in minutes with modern technology. And because technology is advancing rapidly, I expect things to move even more quickly than ever.

  • A new transaction is added to the system. It is then relayed to a network of computers located around the world. The computers then solve equations to ensure the authenticity of the transaction.
  • Once a transaction is confirmed, it is placed in a block after the confirmation. All of the blocks are chained together to create a permanent history of every transaction.

How are Blockchains used?

Even though blockchain is integral to cryptocurrency, it has other applications. For example, blockchain can be used for storing reliable data about transactions. Many people confuse blockchain with cryptocurrencies like bitcoin and ethereum.

Blockchain already being adopted by some big-name companies, such as Walmart, AIG, Siemens, Pfizer, and Unilever. For example, IBM’s Food Trust uses blockchain to track food’s journey before reaching its final destination.

Although some of you may consider this practice excessive, food suppliers and manufacturers adhere to the policy of tracing their products because bacteria such as E. coli and Salmonella have been found in packaged foods. In addition, there have been isolated cases where dangerous allergens such as peanuts have accidentally been introduced into certain products.

Tracing and identifying the sources of an outbreak is a challenging task that can take months or years. Thanks to the Blockchain, however, companies now know exactly where their food has been—so they can trace its origins and prevent future outbreaks.

Blockchain technology allows systems to react much faster in the event of a hazard. It also has many other uses in the modern world.

What is Blockchain Decentralization?

Blockchain technology is safe, even if it’s public. People can access the technology using an internet connection.

Have you ever been in a situation where you had all your data stored at one place and that one secure place got compromised? Wouldn’t it be great if there was a way to prevent your data from leaking out even when the security of your storage systems is compromised?

Blockchain technology provides a way of avoiding this situation by using multiple computers at different locations to store information about transactions. If one computer experiences problems with a transaction, it will not affect the other nodes.

Instead, other nodes will use the correct information to cross-reference your incorrect node. This is called “Decentralization,” meaning all the information is stored in multiple places.

Blockchain guarantees your data’s authenticity—not just its accuracy, but also its irreversibility. It can also be used to store data that are difficult to register, like legal contracts, state identifications, or a company’s product inventory.

Pros and Cons of Blockchain

Blockchain has many advantages and disadvantages. 

Pros

  • Accuracy is increased because there is no human involvement in the verification process.
  • One of the great things about decentralization is that it makes information harder to tamper with.
  • Safe, private, and easy transactions
  • Provides a banking alternative and safe storage of personal information

Cons

  • Data storage has limits.
  • The regulations are always changing, as they differ from place to place.
  • It has a risk of being used for illicit activities 

Frequently Asked Questions About Blockchain

I’ll answer the most frequently asked questions about blockchain in this section.

Is Blockchain a cryptocurrency?

Blockchain is not a cryptocurrency but a technology that makes cryptocurrencies possible. It’s a digital ledger that records every transaction seamlessly.

Is it possible for Blockchain to be hacked?

Yes, blockchain can be theoretically hacked, but it is a complicated task to be achieved. A network of users constantly reviews it, which makes hacking the blockchain difficult.

What is the most prominent blockchain company?

Coinbase Global is currently the biggest blockchain company in the world. The company runs a commendable infrastructure, services, and technology for the digital currency economy.

Who owns Blockchain?

Blockchain is a decentralized technology. It’s a chain of distributed ledgers connected with nodes. Each node can be any electronic device. Thus, one owns blockhain.

What is the difference between Bitcoin and Blockchain technology?

Bitcoin is a cryptocurrency, which is powered by Blockchain technology while Blockchain is a distributed ledger of cryptocurrency 

What is the difference between Blockchain and a Database?

Generally a database is a collection of data which can be stored and organized using a database management system. The people who have access to the database can view or edit the information stored there. The client-server network architecture is used to implement databases. whereas a blockchain is a growing list of records, called blocks, stored in a distributed system. Each block contains a cryptographic hash of the previous block, timestamp and transaction information. Modification of data is not allowed due to the design of the blockchain. The technology allows decentralized control and eliminates risks of data modification by other parties.

Final Saying

Blockchain has a wide spectrum of applications and, over the next 5-10 years, we will likely see it being integrated into all sorts of industries. From finance to healthcare, blockchain could revolutionize the way we store and share data. Although there is some hesitation to adopt blockchain systems right now, that won’t be the case in 2022-2023 (and even less so in 2026). Once people become more comfortable with the technology and understand how it can work for them, owners, CIOs and entrepreneurs alike will be quick to leverage blockchain technology for their own gain. Hope you like this article if you have any question let me know in the comments section

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ProWritingAid VS Grammarly: Which Grammar Checker is Better in (2022) ?

March 13th, 2022 John Anderson No Comments »

Grammarly vs prowritingaid

ProWritingAid VS Grammarly:  When it comes to English grammar, there are two Big Players that everyone knows of: the Grammarly and ProWritingAid. but you are wondering which one to choose so here we write a detail article which will help you to choose the best one for you so Let’s start

What is Grammarly?

Grammarly is a tool that checks for grammatical errors, spelling, and punctuation.it gives you comprehensive feedback on your writing. You can use this tool to proofread and edit articles, blog posts, emails, etc.

Grammarly also detects all types of mistakes, including sentence structure issues and misused words. It also gives you suggestions on style changes, punctuation, spelling, and grammar all are in real-time. The free version covers the basics like identifying grammar and spelling mistakes

whereas the Premium version offers a lot more functionality, it detects plagiarism in your content, suggests word choice, or adds fluency to it.


Features of Grammarly

  • Spelling and Word Suggestion: Grammarly detects basic to advance grammatical errors and also help you why this is an error and suggest to you how you can improve it
  • Create a Personal Dictionary: The Grammarly app allows you to add words to your personal dictionary so that the same mistake isn’t highlighted every time you run Grammarly.
  • Different English Style: Check to spell for American, British, Canadian, and Australian English.
  • Plagiarism: This feature helps you detect if a text has been plagiarized by comparing it with over eight billion web pages.
  • Wordiness: This tool will help you check your writing for long and hard-to-read sentences. It also shows you how to shorten sentences so that they are more concise.
  • Passive Voice: The program also notifies users when passive voice is used too frequently in a document.
  • Punctuations: This feature flags all incorrect and missing punctuation.
  • Repetition: The tool provides recommendations for replacing the repeated word.
  • Proposition: Grammarly identifies misplaced and confused prepositions.
  • Plugins: It offers Microsoft Word, Microsoft Outlook, and Google Chrome plugins.


What is ProWritingAid?

ProWritingAid is a style and grammar checker for content creators and writers. It helps to optimize word choice, punctuation errors, and common grammar mistakes, providing detailed reports to help you improve your writing. 

ProWritingAid can be used as an add-on to WordPress, Gmail, and Google Docs. The software also offers helpful articles, videos, quizzes, and explanations to help improve your writing.

Features of ProWriting Aid

Here are some key features of ProWriting Aid:

  • Grammar checker and spell checker: This tool helps you to find all grammatical and spelling errors.
  • Find repeated words:  The tool also allows you to search for repeated words and phrases in your content.
  • Context-sensitive style suggestions:  You can find the exact style of writing you intend and suggest if it flows well in your writing.
  • Check the readability of your content: Pro Writing Aid helps you identify the strengths and weaknesses of your article by pointing out difficult sentences and paragraphs.
  • Sentence Length: It also indicates the length of your sentences.
  • Check Grammatical error: It also checks your work for any grammatical errors or typos, as well.
  • Overused words: As a writer, you might find yourself using the same word repeatedly. ProWritingAid’s overused words checker helps you avoid this lazy writing mistake.
  • Consistency: Check your work for inconsistent usage of open and closed quotation marks.
  • Echoes: Check your writing for uniformly repetitive words and phrases.

Difference between Grammarly and Pro-Writing Aid

Grammarly and ProWritingAid are well-known grammar-checking software. However, if you’re like most people who can’t decide which to use, here are some different points that may be helpful in your decision.

Grammarly vs ProWritingAid

  • Grammarly is a writing enhancement tool that offers suggestions for grammar, vocabulary, and syntax whereas ProWritingAid offers world-class grammar and style checking, as well as advanced reports to help you strengthen your writing.
  • Grammarly provides Android and IOS apps whereas ProWritingAid doesn’t have a mobile or IOS app.
  • Grammarly offers important suggestions about mistakes you’ve made whereas ProWritingAid  shows more suggestions than Grammarly but all recommendations are not accurate
  • Grammarly has a more friendly UI/UX whereas the ProWritingAid interface is not friendly as Grammarly.
  • Grammarly is an accurate grammar checker for non-fiction writing whereas ProWritingAid is an accurate grammar checker for fiction writers.
  • Grammarly finds grammar and punctuation mistakes, whereas ProWritingAid identifies run-on sentences and fragments.
  • Grammarly provides 24/7 support via submitting a ticket and sending emails. ProWritingAid’s support team is available via email, though the response time is approximately 48 hours.
  • Grammarly offers many features in its free plan, whereas ProWritingAid offers some basic features in the free plan.
  • Grammarly does not offer much feedback on big picture writing; ProWritingAid offers complete feedback on big picture writing.
  • Grammarly is a better option for accuracy, whereas ProWritingAid is better for handling fragmented sentences and dialogue. It can be quite useful for fiction writers.

ProWritingAid VS Grammarly: Pricing Difference

  • ProWritingAid comes with three pricing structures. The full-year cost of ProWritingAid is $79, while its lifetime plans cost $339. You also can opt for a monthly plan of $20.
  • Grammarly offers a Premium subscription for $30/month for a monthly plan  $20/month for quarterly and $12/month for an annual subscription.
  • The Business plan costs $12.50 per month for each member of your company.

ProWritingAid vs Grammarly – Pros and Cons

Grammarly Pros

  • It allows you to fix common mistakes like grammar and spelling.
  • Offers most features in the free plan
  • Allows you to edit a document without affecting the formatting.
  • Active and passive voice checker
  • Personal dictionary 
  • Plagiarism checker (paid version)
  • Proofread your writing and correct all punctuation, grammar, and spelling errors.
  • Allows you to make changes to a document without altering its formatting.
  • Helps users improve vocabulary
  • User-friendly interface
  • Browser extensions and MS word add-ons
  • Available on all major devices and platforms
  • Grammarly will also offer suggestions to improve your style.
  • Enhance the readability of your sentence
  • Free mobile apps 
  • Offers  free version

Grammarly Cons

  • Supports only English 
  • Customer support only via email
  • Limits to 150,000 words
  • Subscription plans can be a bit pricey 
  • Plagiarism checker is only available in a premium plan
  • Doesn’t offer a free trial
  • No refund policy
  • The free version is ideal for basic spelling and grammatical mistakes, but it does not correct advanced writing issues.
  • Some features are not available for Mac.

ProwritingAid Pros

  • It offers more than 20 different reports to help you improve your writing.
  • Less expensive than other grammar checkers.
  • This tool helps you strengthen your writing style as it offers big-picture feedback.
  • ProWritingAid has a life plan with no further payments required.
  • Compatible with Google Docs!
  • Prowritingaid works on both Windows and Mac.
  • They offer more integrations than most tools.

ProWritingAid Cons

  • Editing can be a little more time-consuming when you add larger passages of text.
  • ProWritingAid currently offers no mobile app for Android or iOS devices.
  • Plagiarism checker is only available in premium plans.
  • All recommendations are not accurate

Summarizing the Ginger VS Grammarly: My Recommendation

As both writing assistants are great in their own way, you need to choose the one that suits you best.

  • For example, go for Grammarly  if you are a non-fiction writer
  • Go for ProWritingAid if you are a fiction writer.
  • ProWritingAid is better at catching errors found in long-form content. However, Grammarly is more suited to short blog posts and other similar tasks.
  • ProWritingAid helps you clean up your writing by checking for style, structure, and content while Grammarly focuses on grammar and punctuation.
  • Grammarly has a more friendly UI/UX whereas; ProWritingAid offers complete feedback on big picture writing.

Both ProWritingAid and Grammarly are awesome writing tools, without a doubt. but as per my experience, Grammarly is a winner here because Grammarly helps you to review and edit your content. Grammarly highlights all the mistakes in your writing within seconds of copying and pasting the content into Grammarly’s editor or using the software’s native feature in other text editors.

Not only does it identify tiny grammatical and spelling errors, it tells you when you overlook punctuations where they are needed. And, beyond its plagiarism-checking capabilities, Grammarly helps you proofread your content. Even better, the software offers a free plan that gives you access to some of its features.

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