Archive for July, 2022


    The marketing industry is turning to artificial intelligence (AI) as a way to save time and execute smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy.   If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 10 AI marketing tools every marketer should start using today. 1. Personalize  Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity. Key Features Identifies  top three interests based on metrics like time on page, recency and frequency of each contacts Works with every ESP and CRM Easy to get up and running in days Enterprise-grade technology at a low cost for SMBs 2. Seventh Sense   Seventh Sense provides behavioral analytics that help you win attention in your customers’ overcrowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer. Seventh Sense eases your stress of having to figure out the perfect send-time and day for your email campaigns. The AI-based platform figures out the best timing and email frequency for each contact based on when they’re opening emails. The tool is primarily geared toward HubSpot and Marketo customers  Key Features  AI determines the best send-time and email frequency for each contact Connects with HubSpot and Marketo 3. Phrasee   Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural sounding copy variants that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model rebuilds so it can continuously learn from your audience. Key Features  Instantly generates millions of human-sounding, brand-compliant copy variants Creates tailored language models for every customer Learns what your audience responds to and rebuilds the prediction model every time 4. Hubspot Seo   HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors.Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers. Key Features  Helps you discover and rank for topics that people are searching for Provides suggestions for your topic clusters and related subjects Integrates with all other HubSpot content tools […]